Market It! - Build Your Dream Brand

Launching a business is one thing, but building a brand that resonates with you, the founder, and your target audience, in order to authentically connect with your ideal client is another story. I am Anne-Héloïse Chavin, the host of this podcast and the founder and brand builder in chief at AHBC Group, a Branding agency based in Miami, Florida. Since 2018, we help our clients tell their stories and create meaningful connections with their audience through brand strategy, brand design, web design, and social media. If that’s a journey that you too are ready to embark on, then welcome to Market It! the podcast that inspires and guides authentic entrepreneurs to build the soulful brand of their dreams and lead a purpose-driven business.

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Market It! - Build Your Dream Brand

Top 5 Brand Design Mistakes Every Business Should Avoid

May 24, 2024 • Anne-Heloise Chavin

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👉 Brand Templates: https://dreambrandclub.com/brand-templates

♟️ FREE Dream Brand Strategy Guide: https://ahbc-group.myflodesk.com/od8vrkc197

✨ Building the Dream Collection: https://dreambrandclub.com/building-the-dream-merch

👩🏻‍💻 Agency Website: ahbc-group.com

📲 Instagram: instagram.com/ahbcgroup

💬 Email us: hello@ahbc-group.com

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Top 5 Branding Mistakes to Avoid: Essential Tips for Entrepreneurs and Designers

In this video, I outline the top five brand design mistakes to avoid. This video is perfect for new entrepreneurs and designers DIYing their brand identity. Learn about the pitfalls of overcomplicating logos, the importance of a versatile design, avoiding trendy aesthetics, understanding your brand's essence, and maintaining consistency. With practical advice and free resources like brand templates and strategy guides, you're equipped to create a timeless, cohesive brand that resonates with your audience.

00:00 Welcome to Branding Insights with Anne-Héloïse Chavin

00:26 Top 5 Brand Design Mistakes to Avoid

00:48 Mistake #5: Overcomplicating Your Brand Elements

01:50 Mistake #4: Not Having a Versatile Logo

03:45 Mistake #3: Blindly Following Trends

05:50 Mistake #2: Ignoring Your Brand's Essence

07:45 Mistake #1: Lack of Consistency Across Platforms

10:43 Final Thoughts and Resources

At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here!

https://ahbc-group.com/

People on this episode

Anne-Heloise Chavin

Host